Digital Marketing Analyst

Summary

1. Certified Digital Marketer from Indian Institute of Management Bangalore (IIMB) with 7+ years of extensive experience into Digital Marketing space helping companies to achieve their marketing objectives and organization goal. And, he handles the Digital marketing channels to create brand awareness, establish credibility, generate qualified traffic, and convert them into qualified leads.

2 He understands the client's line of business, target market, buyer personas & pain points, product/service positioning, objective and offline marketing approach to design, execute and blend effective Digital marketing campaigns which brings value to the clients table.

3.He's specialized in Branding, SEM, SEO, Social Media Marketing, Content and Email marketing. The best part of his marketing journey so far has been setting-up and optimizing Search – Organic and Paid, Social, Display and SEO campaigns for start-ups, and SMBs towards target markets.

4.Improve company’s Digital presence by executing online campaigns and by tapping into competitors' marketing strategies.

5. Planning, budgeting, developing and implementing organic and advertising campaigns to support marketing and sales objectives and organization goals.

6. Supporting organization growth by achieving marketing KPIs and yearly objectives.

Education/Programmes

Short Duration Programme (SDP)

Program Name: Digital Marketing for Business Growth Programme

Business School: Indian Institute of Management Bangalore (IIMB)

Course Date: 2014 – 2014

Bachelor of Technology

Specialization: Computer Science and Engineering

Name of University: Jawaharlal Nehru Technological University Hyderabad (JNTUH)

Name of Institution: Maheshwara Engineering College

Course Start and End Date: 20 Aug 2004 - 20 Nov 2008

Board of Intermediate Education

Specialization: Mathematics, Physics and Chemistry (MPC)

Name of University: Board of Intermediate Education AP

Name of Institution: Parvathaneni Basava Poornachandra Rao Junior College

Course Start and End Date: 13 Jun 2002 - 30 Mar 2004

Executive Snapshot

Core Competency

Content Marketing
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Social Media Marketing (SMM)
Sales Qualified Lead Generation
Search and Display Advertising
Content Management System (CMS)
LinkedIn and Facebook Advertisement
Email Marketing
Account Management

Professional Certifications

Google Advertising Fundamentals
HubSpot Inbound Marketing Certified
Bing Ads Accreditation Program

CRM, Marketing and Advertising Tools

Zoho CRM
Google AdWords, Google Analytics and Webmaster Tools
Microsoft AdCenter
HubSpot
SEMRush, SpyFu, Semalt, and SEO PowerSuite
Google AdSense
Google AdWords editor
Bing Ads Editor
Wordtracker, Keyword Spy, and MixRank

Experience

1. Digital Marketing Analyst at Infotree Solutions from September 2013 - Present

Address: Plot No.76, 4th Floor, Prabhavathi Plaza, Image Gardens Rd, Madhapur, Hyderabad – 500081, India.

Work Experience

Marketing: Infotree Solutions Product: ClicTest (Automated Software Testing Suite) and ClicQA (Independent Software Testing Company)

Roles and Responsibilities:

Handle End-to-End Digital marketing activities (Branding, SEM, SEO, Social Media Marketing, and Content Marketing) from scratch for Infotree and ClicTest to create awareness, establish credibility and drive traffic to generate qualified leads (MQLs and SQLs).

Lead Creative, content and SEO departments’ size of 4.

Generate b2b sales qualified leads leveraging digital channels; handle discovery call with prospects to understand their business challenges, priorities and help them with the right solution by mapping Infotree Solutions.

Responsible for strategy, budget, launch, manage and optimize paid campaigns.

Launch tightly themed content marketing campaigns and work closely with content and creative teams to produce educational, and informational digital content to establish a Thought Leader in software testing industry.

Work closely with engineering department to update websites to enhance organization's online presence.

Manage leads / accounts in Zoho CRM and capture all the required details in sales tracker to nurture hot leads to influence in the buying decision journey, and generate reports for Top and Sr. management.

Challenge - It was tough and exciting to rebrand our Testing solution QlikTest to ClicTest. Nonetheless, involved in rebranding strategy and successfully launched ClicTest new website and digital campaigns.

Awards – Assisted and liaison with internal stake holders to submit an award proposal to the World Conference Next Generation Testing Conference organized by UNICOM. And, we have bagged ‘Emerging Technology in Testing’ award for ClicTest.

Liaison with top IT and Software Testing communities to position ClicTest as a Thought Leader in the niche industry.

Work with Testing SMEs to submit speaking engagement and award proposals and articles for top software testing conferences, communities and magazines.

Plan and assist the organization towards events, webinars, conferences and workshops around the globe to position ClicTest as a Thought Leader in the software testing industry.

Submit weekly and monthly Digital marketing performance reports which includes KPIs and recommendations for further improvements.

2. Internet Marketing Analyst at TailCurrent Technologies Pvt. Ltd from August 2011 – September 2013

Address: Plot No - 844, Unit 302, Road Number 44, CBI Colony, Jubilee Hills, Hyderabad – 500034, India.

Work Experience

Online Marketing for TailCurrent and its Clients:

Roles and Responsibilities:

Planning & Execution of ATL (Internet), BTL (Email campaigns & Textual ads) & TTL Marketing to reach customers and generate conversions.

Designing effective Ad copies and digital messages for TailCurrent and its clients to promote their service offerings.

Responsible for plan, execute, launch, manage and optimize Search PPC and Display campaigns across Google, Bing & Yahoo and LinkedIn.

Knowledge transfer of Google AdWords PPC management to the marketing team of 10 and effectively generated 10 leads and one deal closure for our company within 3 months. – Applauded as a “Best Performer in Online Marketing”.

Launched effective email campaigns for different verticals to produce qualified sales meetings.

Launched and managed Digital marketing campaigns (SEO | SEM | SMM | Mobile & Email Marketing) for businesses of all sizes which includes below clients from different verticals;

Selected Clients I have worked for

The World's Largest Independent Software Testing Services Company
A Fund Administration and Management Company
One of the Leading Automated Software Testing Company
Online Help Desk Software - A SaaS Company
The World's Third Largest Pure Play Software Testing Company
End-to-End Customer Engagement Solutions Company
An Accounting, Payroll and Compliance Services Company
A Leading KPO/BPO Optimization Organization in the Healthcare
Banking, Financial and Insurance Software Testing Services Company

3. SEO Analyst at Siddh Web Media Pvt. Ltd from July 2010 – July 2011

Address: 2-36, Dilsukhnagar, SN Puram, Chaitanya Puri, Hyderabad – 500036, India.

Work Experience

Client: Job Portals and Education Portal

Roles and Responsibilities:

Implemented Off-page and On-page optimization white hat techniques to drive targeted traffic to website and generated revenue through Google AdSense.
Commenced PPC campaigns and monitored Google ad copies in AdWords and visitor behavior in Analytics to optimize the campaigns and increase the ROI.

4. Jr. Web Developer at XEQTE from June 2009 – June 2010

Address: #722, Manjeera Majestic Commercial, KPHB Colony, Kukatpally, Hyderabad 500072, India.

Work Experience

Projects worked on: XEQTE and Education Community Portal

Roles and Responsibilities: