Leverage User Generated Content (UGC) to lift your B2B and B2C sales!

In today's Digital world, for every marketer content is the king, and creating educational and thought leadership content persistently is a big challenge. I agree, let me walk you through step by step about generating persuasive content that actually influence your serious buyers, decision makers, talent and existing customers.

Research / Facts

Report says... Low hanging fruits / prospects can be highly influenced by peer / user/ customer reviews instead brand writing about them. Eventually, UGC plays a paramount role in consideration and buying phases for any businesses (B2C or B2B).

How brands can leverage user generated content (#UGC) to stand out?

Step 1: Identify and track Earned media UGC (Post-purchase feedback, reviews, ratings, videos, articles, Q&A, forum discussions, images, tweets, customer satisfaction levels, complaints, etc.)

Step 2: Brands should persistently listen and engage with users towards their Digital feedback and complaints. Reach out to every individual to resolve their concerns and convert them from customers ---> brand advocates. And, that shows brands utmost care and love towards their customers.

Step 3: Unlock innovative Marketing ideas from user generated content, because that is a social proof of your brand promise, and it can help you to build a solid marketing strategy to establish credibility and raise your brand equity.

Step 4: Publish / promote positive UGC on corporate social channels to nurture further. Respond to negative UGC to fix the issues.

Step 5: Create fresh content to launch tightly themed content marketing campaigns leveraging UGC.

Step 6: User generated content is a Goldmine for SEO to rank in top positions. Search engines love unique and fresh content (if written by end customers) certainly will boost your organic rankings to stand out from the competition.

Step 7: Build FAQ's and knowledge base content leveraging UGC and incorporate on official websites.

Benefits

a. Quick turnaround time (TAT) to get solutions for your customers to fix the issues themselves without waiting in a queue

b. Increase the #brand discoverability on web for long tail keywords

c. Minimize the customer support spend

Conclusion

Why to spend 100's and 1000's of american dollars to plan and build insightful content? Get started with UGC to save enormous time & cost; and influence potential / serious buyers in consideration, evaluation and decision making stages for better engagement. Eventually, it will increase sales of any size / vertical of companies.

Your comments and suggestions means a lot to me...

Banner image courtesy - www.jeffbullas.com

About Author

I'm Avinash Addi - Digital Marketing Analyst, certified Digital Marketer from Indian Institute of Management Bangalore (IIMB) with 7+ years of extensive experience into Digital Marketing space helping businesses to achieve their marketing objectives and organization goals. #DigitalMarketing

For any Digital marketing synergies, please reach me on my hand-phone 91-9014858515 or shout me at addiavinash@gmail.com.

#usergeneratedcontent #ugc #digitalmarketing #avinashaddi #contentmarketing #b2bmarketing #increaseb2csales